Tuesday, June 3, 2014

Successful Author Visits: For Schools

Author Visit

How to Have Great Author Visits at Your School

The other day, I wrote a blog directed at authors who hope to have a successful school visit. Today, I want to concentrate on what schools can do to assure that the school visit they are planning will be a huge success.

Before you Call to Invite an Author:

Have a list of questions you want to ask and have another list with things the author will want and need to know. I know this sounds overly simplistic, but trust me ... as an author who has done my share of school visits, you would be surprised at the number of schools who make the initial call with no idea of even when exactly the school visit will be, or how much they can afford.

Information to Have on Hand Before You Call:
* Date of School Visit
* A rough idea of what the school can afford (fee, travel, room & food)
* Number of groups/presentations you need and ages of students in each
* Whether you plan on inviting the media (radio, TV, newspapers)
* Where you intend the presentations to be (auditorium, library, etc.)
* School's contact info

Questions to Ask on the First Call:
* Are you available on the date we have in mind?
* Author's fee for the day
* Ideas to help the school afford them in the present economy.
* How many presentations can/will you do per day?
* What the presentation will entail
* Does the author allow for Q&A at the end of the presentation?
* Do you need a microphone?
* What props will you need?
* How many children per group are you comfortable speaking to?
* Do you give schools/students a discount on price of books?
* How do you arrange book sales? Book signing?
* Once arranged, ask for a contract/invoice from author to be sent


Make sure the children and teachers know there will be an author/poet coming to the school. Familiarize the students with the author and author's work. Some things that work well are:

* Read a bio about the author in class
* Take students to author's website
* Hang a photo of the author in the classroom
* Make welcome banners and displays to help generate excitement
* Draw illustrations of author's work, then hang in rooms and hallways
* Read excerpts of author's work on P.A. system each morning
* Have students each make a list of questions to ask the author
* Send book pre-order home with children so parents can plan book cost
* Invite parents to attend their child's author presentation
* If school has marquis, put school visit date and author's name on it
* Call media to announce upcoming author school visit
* Make sure school office staff knows about and will greet the author

Anything the school can do to make this an exciting time for students is helpful. Most authors will work with the school, if you ask them, so keep in touch by phone and trade ideas before the school visit. I know one school I visited actually used the fact that I go by my initials (CJ), and held a contest with the students about what the initials really stood for. It was fun for everyone, and the winner got to have her picture taken with me to put in their school's yearbook.

Another school got very creative when the school district cut their funding. To help cover the cost of an author school visit, they held (prearranged with me, of course) a "Dinner With The Author Night". They advertised in the local newspaper and radio that the school was holding a raffle for dinner with the author and sold raffle tickets through the students and the school office. The cost was $2.50 per ticket. The school was able to have the author visit ... and I had a wonderful time at dinner with the delightful winning family.

There are all sorts of ways to overcome the cutbacks in school funding in this crazy economy. Talk to the author you are thinking of hiring for your school visit. See what things have worked for them in the past and ideas they may have for your school for now.

I know I have often donated a some books to schools so they can sell tickets for a book lottery. Then on the day of my school visit, they had me draw one name during each of my presentations for the winner. That worked very well and generated a lot of excitement both before the school visit and during each presentation.

A few more helpful notes: during the presentations, please have the teachers remain with their classes. Children always behave better when they are seated near their teachers. Please don't put the author in the position of being a disciplinarian. They have enough to focus on and may even be dealing with a little stage fright, believe it or not.

In closing, if you've put the author up for the night in a motel, give them a call. Being in a strange town can be a lonely experience. You could offer to take the author out to dinner. They will probably decline, wanting some time alone to prepare for the next day, but I guarantee, the author will certainly appreciate being asked.

I hope your school visit will be a success in every way! If this article has helped you and you want to show your appreciation ... invite ME to your school (wink) ...


“A writer soon learns that easy to read is hard to write.” ~CJ Heck

No comments: